Harvard Business School
AI Tutorbot
Motion DesignWhen the Harvard Business School wanted to created an animation to highlight their upcoming AI Tutorbot, they had little more than a script and a wireframe product. We worked together to bring that script to life, creating a clean design with abstract visuals that could walk through what makes this AI Tutorbot unique, and not be restricted by the lack of product designs or functionality.
Client: Harvard Business School
Role: Design | Motion Design | Storyboards | Animation | Sound Design | Video Editing
Product HighlightHBS wanted to feature aspects of this AI Tutorbot in a way that felt true to the school, but also felt ethically grounded in their mission.
FOR THE SCHOOLOne thing we emphasized was that this Tutorbot was both for students and faculty to help simplify their workloads, and to become a major hub within the school system. The visual system continued to build off the red dot and culminated in an abstract visual climax.
Brand in MotionStaying within HBS’s brand, I focused on a simple color palette, and a red dot as the avatar for our journey. This allowed the flexibility to build out an interesting visual story while staying try to Harvard’s brand guidelines.