Fathom AI Explainer
Motion DesignWorking closely with the Creative Team at Fathom, we were excited to explore not only an emerging brand system, but exciting new products from the company itself. We created a handful of videos and explainers to support this launch.
Combined with VO and careful sound design, these explainers brought motion to their Brand Identity and tone.
Client: Fathom AI
Role: Motion Design | Animation | Sound Design | Video Editing
Product HighlightOne important aspect for these explainers was to effectively showcase some of the primary features of the product for this launch.
IntegrationFathom wanted to show just how integrated their AI system could be for meetings, internal communication, and keeping logs of all your important work details.
Brand in MotionThis was the first real use of motion with Fathom’s new Brand Identity, which required careful consideration in how motion could enhance the Brand. This includes how the rainbow outlines work, how to utilize soft gradient backgrounds, and what kind of sound effects speak to Fathom’s tone & feel.